About

Inspired by Choco. Designed with Heart.

Hi, I’m Choco - the heart (and wagging tail) behind Choco & Friends.

I’m not the kind of pup who settles for flimsy buckles orsnooze-worthy prints (yawn). Zoomies, cuddles, muddy park days - I need gear that keeps up with me and makes me look good while doing it. That’s why every C&F piece is crafted with love, tested by yours truly, and made to turn heads at the dog park. Think stylishenough for the ‘gram, sturdy enough for every adventure, and comfy enough for a nap afterwards. Truth is, we’re not ‘just pets.’ We’re family. And when it comes to family? Only the best will do.

Our Mission: Bringing charm, quality, and individuality to every walk, snuggle, and tail wag

When my pawrents and I dreamed up this brand, we wanted every pup (and their humans) to feel special, stylish, and part of something bigger. That’s why everything we create comes with a little extra wag and a lot of love.

Style Meets Function : I need gear that works hard and looks good - whether I’m strutting through the city or rolling in the mud. So that’s exactly what we make.

Community First : When you join us, you’re not just buying a harness or a lead. You’re joining my pack - a family that celebrates every quirk, bark, and tail wag.

Premium yet Affordable : I believe every pup deserves a touch of style without compromise. That’s why we design affordable luxury - gear that feels as good as it looks.