Chief Tail-Wagger at Choco & Friends. I run the show here (with a little help from my pawrents).Inspired by my adventures, every design at C&F blends comfort, durability, and style - tested by me, from muddy trails to city strolls. Because your pup deserves gear that feels as good as it looks: everyday luxury for every wag. If I wouldn’t wear it, it doesn’t make the cut.
Best Sellers
Choco’s Knot Duo - Earth
Sale price$129.00
Choco’s Knot Leash (Size):
L
Choco’s Knot Collar (Size):
S
Choco’s Favourites
These aren’t just my favourites - they’re the pack’s top picks. Trusted by pawrents, loved by pups, and tested by me. Gear that balances comfort, durability, and style.
Paw Couture
Paw Couture is Choco’s fashion edit — from cheeky tees, cozy hoodies, and dreamy jammies to bold bows and bandanas, every piece is designed to blend comfort with style. Whether it’s
playdates, pawties, or just everyday struts, Paw Couture turns every pup moment into a runway moment.
Choco’s Combos
Choco’s Combos bring together collars, leashes, harnesses, and more - made to match in style and built to last.
New Arrivals
Choco’s Knot Duo - Sand
Sale price$129.00
Choco’s Knot Leash (Size):
L
Choco’s Knot Collar (Size):
S
Choco’s Knot Duo - Earth
Sale price$129.00
Choco’s Knot Leash (Size):
L
Choco’s Knot Collar (Size):
S
The Pop Pup Play Pack
Sale priceFrom $85.00
The Pop Pup Bow Tie (Size):
S
The Pop Pup Collar (Size):
XS
Testimonials
Why Pawrents Trust C&F
Designed with love, tested by Choco. Approved by the pack
Premium Style, Everyday Strength
Pawrent-Run, New Zealand Roots
Fast, Fuss-Free Shipping
Pup-Tested, Choco-Approved
