Hi! I’m Choco.

Chief Tail-Wagger at Choco & Friends. I run the show here (with a little help from my pawrents).Inspired by my adventures, every design at C&F blends comfort, durability, and style - tested by me, from muddy trails to city strolls. Because your pup deserves gear that feels as good as it looks: everyday luxury for every wag. If I wouldn’t wear it, it doesn’t make the cut.

Explore the Gear

Choco’s Favourites

These aren’t just my favourites - they’re the pack’s top picks. Trusted by pawrents, loved by pups, and tested by me. Gear that balances comfort, durability, and style.

Paw Couture
Paw Couture

Paw Couture

Walk & Roll
Walk & Roll

Walk & Roll

Choco’s Combos
Choco’s Combos

Choco’s Combos

Designed With Love.

We create pieces that are practical without being plain. They’re built to handle real walks, real cuddles, and real play, while adding a touch of charm along the way.

Why Pawrents Trust Choco & Friends

Designed with love, tested by Choco. Approved by the pack

Premium Style, Everyday Strength

Pawrent-Run, New Zealand Roots

Fast, Fuss-Free Shipping

Pup-Tested, Choco-Approved

Discover accessories designed with love and approved by tail wags.

Shop the Gear